Press & media event
Amazon
Alexa + Launch Experience
Gallery
The project
For the launch of the new Amazon Alexa, Just People shaped an experience that tells a story of evolution: an AI that is increasingly generative, empathetic and close to people.
Two days, two distinct and complementary moments: one for journalists, to explore vision and innovation; the other for influencers, to experience and share it authentically.
More than a launch, it was a moment of connection between innovation and people, able to bring to life a technology that evolves, listens and blends naturally into everyday life.