Just People and Campari Soda: ten years of partnership and 440 stops in 2025

For the tenth consecutive year, Just People, an agency specialised in events and brand activation, renews its partnership with Campari Soda. A solid and lasting collaboration, built over time on trust, reliability and a shared vision: to bring memorable experiences to the territory, consistent with the brand's identity.

For 2025 as well, Just People supported Campari Soda in managing on trade activations across the whole country, from April to December. A complex and structured project that involved 440 stops in total, of which 400 single activations and 40 stops engaging several venues at the same time, in a format designed to amplify the brand's presence at the key moments of consumption.

The goal of the project was to consolidate the relationship with loyal consumers and recruit new ones, through an engaging and repeatable format, able to turn the moment of consumption into a true ritual inside the point of sale. A widespread and far reaching activation, designed to strengthen Campari Soda's positioning as a spontaneous and social choice.

Just People has been the operational heart of the project for years, with a dedicated team engaged in the daily management of activities: from planning to logistics, from coordination with the venues to the supervision of the brand experience. Every detail is taken care of to ensure consistency, quality and coherence of the message at every single stop.

Reporting is also a fundamental pillar of the entire project: not a simple final step, but a true strategic tool to guide the evolution of the brand. "For us reporting is a fundamental tool to guide the brand's evolution. We analyse who chooses Campari Soda and who does not, we observe tastes, preferences and behaviours, and we assess the effectiveness of the set up materials. This data allows us to optimise communication, define the target precisely and plan future actions able to strengthen the relationship with consumers," comments Francesca Bussi, Executive Project Manager at Just People.

A decade of activations, shared experiences and trust built step by step: Campari Soda and Just People have shown how a consistent and coherent project can translate into tangible results and into a recognisable experience for consumers.